On this blog you shall see Sherlock, Doctor Who, Merlin, Robin Hood, North and South, Downton Abbey, and Cabin Pressure. You will also definitely see repeated posts of the beauty of Tom Hiddleston, Richard Armitage, Benedict Cumberbatch, and other generally attractive, probably bearded, men.
Moffat: We need someone to play John's wife.
Moffat: Wait... Martin has a partner.
Moffat: But who can we get to play Sherlock's parents?
Moffat: Wait... Benedict has parents.
Moffat: Where are we going to find a child to play young Sherlock?
Moffat: Wait... I have a child.
Moffat: Man I'm good at this.